It seems that one of Google’s latest doodles, a homage to the 25th anniversary of the discovery of Buckyballs was, as we suspected, too clever by half. Two, presumably, unintentional consequences have emerged: costing Google’s users money, while making a heck of a lot of cash for the maker of the Buckyballs desktoy overnight.
The way the doodle itself had been designed put a very heavy load on users’ computers, increasing power consumption at a cost to those users, as well as causing many a browser crash. That’s kind of clumsy and, arguably, irresponsible when you consider how many people have Google as their browser’s default start page.
But more bizarrely was another side effect, which surely Google must have anticipated: sending a massive amount of traffic to GetBuckyballs.com, a site that sells the Buckyballs desktoy, described as “a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways.”
That’s because clicking on Google’s doodle brought up search results for “Buckyballs”, and GetBuckyballs.com was one of the top results, sending over 2,000,000+ unique visitors to the site and generating 10,000 unit sales in a single day. Which translates to more than $250,000 in revenue, at least according to the announcement the online retailer distributed today.
That’s one way of making your search engine positioning efforts pay off – but it’s certainly a rare occasion to see Google lending such a big virtual hand.
On September 2nd, 2010 I had the chance to be a part of an event that signaled a look inside of the type of programming that will lead to this economy turning around. The number one issue in the minds of all America and around the world is the economy. It seems as if the economy has stabilized but with the housing market still showing no signs of improvement, consumer spending still stagnant, top line growth for businesses being nonexistent, and the banks have made living room chairs of their surpluses of cash...the main thing that can fix all of these problems is more jobs! If we had more jobs there would be more people to purchase homes, more money to be spent, the top line of businesses could see growth making hiring possible, and more capital flowing around the economy making the banks less timid to lend money.
People are looking far and wide for job creation and job placement programming that are effective. As a community activist who constantly works with and refers people to programming that can assist someone to obtain gainful employment, I have seen many that are good and many that are not so good. I didn't expect to find one of the most successful programs that I have ever seen at a food bank of all places!
That is right...a food bank...the Community Food Bank of New Jersey. This is no ordinary food bank. Here are some of the things they have been able to accomplish:
• They have produced and served over 400 million pounds of food since its inception in the 1970s.
• They feed over one million people in New Jersey every year.
• They feed people in 19 of the 21 counties in New Jersey
• They average serving over 21 million pounds of food per year, but because of the recession last year they served over 34 million pounds of food.
• They feed over 1300 children per day Monday through Friday in their afterschool program and over 250,000 children per year.
• They effectively stretch each donated one dollar to purchase $11 worth of food.
One might be asking, "This is great but how does this provide jobs?" On September 2nd, Kareem Hertzog, Executive Director of The Optimum Institute of Economic Empowerment, and I were invited to keynote a graduation ceremony of their food service training academy. They take people from all walks of life that live in the New Jersey area and train them for careers in the food service industry. All of their graduates earn their skills by going through a rigorous 14 week, all hands on, on the job training program that effectively prepares the students for exactly what they will be doing on the job when they begin work. The classroom time is limited as they are too busy in the kitchens assisting to produce over 5,000 pounds of food per week. Over 90% of their students find employment because of their obtained experience in this program. The price for this program to the students is zero! They each were able to receive a $4,000 scholarship through a collaboration of private donors who all believe in the program and in the people in their community.
On this day they saw their largest graduating class to date...over 30 students. We saw students, many who were living in halfway houses, smiling bright because they were offered hope and access to actually find employment. They now had acquired culinary skills that they could take around the world into any restaurant. The smiles, the hugs, the outpour of family member support, and the promise of a new day were all things that touched my soul on this day because I was witnessing something truly tremendous. I thank Executive Chef Paul Kapner for allowing us to be a part of this day and urge you to please continue with your fabulous work. It is needed and you are truly making an impact.
Don't take my word for it...watch the video below to see the type of day we had.
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robert shumake
Real Estate <b>News</b>: Existing Home Sales Rise - Developments - WSJ
Here is a look at real-estate news in today's WSJ.
<b>News</b> - Katy Perry's Sesame Street Segment Cut Over Her Cleavage <b>...</b>
"Katy Perry fans will still be able to view the video on You Tube," says a show rep.
Bookninja » Blog Archive » <b>News</b> roundup
News roundup. I'm in Manitoba, Canada's Minnesota, for Winnipeg's THIN AIR authors festival. So I'll be sporadically blogging from my very nicely appointed hotel room (they know how to treat the authors here, perhaps because when you ...
It seems that one of Google’s latest doodles, a homage to the 25th anniversary of the discovery of Buckyballs was, as we suspected, too clever by half. Two, presumably, unintentional consequences have emerged: costing Google’s users money, while making a heck of a lot of cash for the maker of the Buckyballs desktoy overnight.
The way the doodle itself had been designed put a very heavy load on users’ computers, increasing power consumption at a cost to those users, as well as causing many a browser crash. That’s kind of clumsy and, arguably, irresponsible when you consider how many people have Google as their browser’s default start page.
But more bizarrely was another side effect, which surely Google must have anticipated: sending a massive amount of traffic to GetBuckyballs.com, a site that sells the Buckyballs desktoy, described as “a set of building spheres containing 216 powerful Rare Earth magnets that can be shaped, molded, torn apart and snapped together in unlimited ways.”
That’s because clicking on Google’s doodle brought up search results for “Buckyballs”, and GetBuckyballs.com was one of the top results, sending over 2,000,000+ unique visitors to the site and generating 10,000 unit sales in a single day. Which translates to more than $250,000 in revenue, at least according to the announcement the online retailer distributed today.
That’s one way of making your search engine positioning efforts pay off – but it’s certainly a rare occasion to see Google lending such a big virtual hand.
On September 2nd, 2010 I had the chance to be a part of an event that signaled a look inside of the type of programming that will lead to this economy turning around. The number one issue in the minds of all America and around the world is the economy. It seems as if the economy has stabilized but with the housing market still showing no signs of improvement, consumer spending still stagnant, top line growth for businesses being nonexistent, and the banks have made living room chairs of their surpluses of cash...the main thing that can fix all of these problems is more jobs! If we had more jobs there would be more people to purchase homes, more money to be spent, the top line of businesses could see growth making hiring possible, and more capital flowing around the economy making the banks less timid to lend money.
People are looking far and wide for job creation and job placement programming that are effective. As a community activist who constantly works with and refers people to programming that can assist someone to obtain gainful employment, I have seen many that are good and many that are not so good. I didn't expect to find one of the most successful programs that I have ever seen at a food bank of all places!
That is right...a food bank...the Community Food Bank of New Jersey. This is no ordinary food bank. Here are some of the things they have been able to accomplish:
• They have produced and served over 400 million pounds of food since its inception in the 1970s.
• They feed over one million people in New Jersey every year.
• They feed people in 19 of the 21 counties in New Jersey
• They average serving over 21 million pounds of food per year, but because of the recession last year they served over 34 million pounds of food.
• They feed over 1300 children per day Monday through Friday in their afterschool program and over 250,000 children per year.
• They effectively stretch each donated one dollar to purchase $11 worth of food.
One might be asking, "This is great but how does this provide jobs?" On September 2nd, Kareem Hertzog, Executive Director of The Optimum Institute of Economic Empowerment, and I were invited to keynote a graduation ceremony of their food service training academy. They take people from all walks of life that live in the New Jersey area and train them for careers in the food service industry. All of their graduates earn their skills by going through a rigorous 14 week, all hands on, on the job training program that effectively prepares the students for exactly what they will be doing on the job when they begin work. The classroom time is limited as they are too busy in the kitchens assisting to produce over 5,000 pounds of food per week. Over 90% of their students find employment because of their obtained experience in this program. The price for this program to the students is zero! They each were able to receive a $4,000 scholarship through a collaboration of private donors who all believe in the program and in the people in their community.
On this day they saw their largest graduating class to date...over 30 students. We saw students, many who were living in halfway houses, smiling bright because they were offered hope and access to actually find employment. They now had acquired culinary skills that they could take around the world into any restaurant. The smiles, the hugs, the outpour of family member support, and the promise of a new day were all things that touched my soul on this day because I was witnessing something truly tremendous. I thank Executive Chef Paul Kapner for allowing us to be a part of this day and urge you to please continue with your fabulous work. It is needed and you are truly making an impact.
Don't take my word for it...watch the video below to see the type of day we had.
robert shumake
Real Estate <b>News</b>: Existing Home Sales Rise - Developments - WSJ
Here is a look at real-estate news in today's WSJ.
<b>News</b> - Katy Perry's Sesame Street Segment Cut Over Her Cleavage <b>...</b>
"Katy Perry fans will still be able to view the video on You Tube," says a show rep.
Bookninja » Blog Archive » <b>News</b> roundup
News roundup. I'm in Manitoba, Canada's Minnesota, for Winnipeg's THIN AIR authors festival. So I'll be sporadically blogging from my very nicely appointed hotel room (they know how to treat the authors here, perhaps because when you ...
robert shumake
Real Estate <b>News</b>: Existing Home Sales Rise - Developments - WSJ
Here is a look at real-estate news in today's WSJ.
<b>News</b> - Katy Perry's Sesame Street Segment Cut Over Her Cleavage <b>...</b>
"Katy Perry fans will still be able to view the video on You Tube," says a show rep.
Bookninja » Blog Archive » <b>News</b> roundup
News roundup. I'm in Manitoba, Canada's Minnesota, for Winnipeg's THIN AIR authors festival. So I'll be sporadically blogging from my very nicely appointed hotel room (they know how to treat the authors here, perhaps because when you ...
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