Making Money Ebay

worse, the debate with Brown was held on Spanish-language station Univision, pushing the burgeoning scandal even further to the front of the campaign. Brown took the opportunity to slam Whitman as a hypocrite for calling for a crackdown on employers who hire illegal immigrants while doing the same herself. Whitman shot back that she had fired the woman in question when she learned about her immigration status and blamed Democrats for putting her in the spotlight against her wishes.

Polls show the national Latino vote, while favoring Democrats, is significantly less likely to turn out this time around, and Whitman has been trying to cut down on the Democrats’ traditional lead in this demographic even further with Spanish-language outreach of her own. If immigration stays the hot topic in the race going into the final stretch, it could potentially change the dynamic in this regard.

Whitman has spent $140 million of her own money on the race so far, absolutely dominating the airwaves compared to Brown, so the fact that she’s still in a tight race in the polls should be a major source of concern. As John Corzine discovered in New Jersey’s gubernatorial race, campaign cash can only go so far.

In an interesting development, both Brown and Whitman pulled out of a scheduled radio debate for Wednesday night.

In an interesting development, both Brown and Whitman pulled out of a scheduled radio debate for Wednesday night, a decision campaign reps for both sides said was “mutual”. Are both candidates nervous about how the housekeeper issue might play?

• Benjamin Sarlin: The Tea Party Meltdown

• Shushannah Walshe: Palin’s Achilles’ Heel Another race to watch is Florida’s House contest in Orlando between incumbent Democratic flamethrower Alan Grayson and Republican challenger Daniel Webster. Grayson’s well-known for his incredibly combative style, most famously in his assertion on the House floor that the Republicans’ health-care plan was for you to “die quickly.” It’s netted him the highest fundraising numbers of any Democratic House member, but it’s possible he’s finally gone so far that even he realizes it’s time to cool down. After airing a highly selectively edited ad of his opponent, whom he dubbed “Taliban Dan,” he drew widespread condemnation in the media and from nonpartisan Factcheck.org for what many considered an unfair smear. It’s easy to see how the race shifted in our model from a 50-50 split to a 60 percent chance of victory for Webster in the last 24 hours—the top phrase in its word cloud is “Taliban Dan,” 73 percent of the online buzz is about Grayson, and 55 percent of it is positive for Webster.

Benjamin Sarlin is the Washington correspondent for The Daily Beast and edits the site's politics blog, Beltway Beast. He previously covered New York City politics for The New York Sun and has worked for talkingpointsmemo.com.

Get a head start with the Morning Scoop email. It’s your Cheat Sheet with must reads from across the Web. Get it.

For inquiries, please contact The Daily Beast at editorial@thedailybeast.com.

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worse, the debate with Brown was held on Spanish-language station Univision, pushing the burgeoning scandal even further to the front of the campaign. Brown took the opportunity to slam Whitman as a hypocrite for calling for a crackdown on employers who hire illegal immigrants while doing the same herself. Whitman shot back that she had fired the woman in question when she learned about her immigration status and blamed Democrats for putting her in the spotlight against her wishes.

Polls show the national Latino vote, while favoring Democrats, is significantly less likely to turn out this time around, and Whitman has been trying to cut down on the Democrats’ traditional lead in this demographic even further with Spanish-language outreach of her own. If immigration stays the hot topic in the race going into the final stretch, it could potentially change the dynamic in this regard.

Whitman has spent $140 million of her own money on the race so far, absolutely dominating the airwaves compared to Brown, so the fact that she’s still in a tight race in the polls should be a major source of concern. As John Corzine discovered in New Jersey’s gubernatorial race, campaign cash can only go so far.

In an interesting development, both Brown and Whitman pulled out of a scheduled radio debate for Wednesday night.

In an interesting development, both Brown and Whitman pulled out of a scheduled radio debate for Wednesday night, a decision campaign reps for both sides said was “mutual”. Are both candidates nervous about how the housekeeper issue might play?

• Benjamin Sarlin: The Tea Party Meltdown

• Shushannah Walshe: Palin’s Achilles’ Heel Another race to watch is Florida’s House contest in Orlando between incumbent Democratic flamethrower Alan Grayson and Republican challenger Daniel Webster. Grayson’s well-known for his incredibly combative style, most famously in his assertion on the House floor that the Republicans’ health-care plan was for you to “die quickly.” It’s netted him the highest fundraising numbers of any Democratic House member, but it’s possible he’s finally gone so far that even he realizes it’s time to cool down. After airing a highly selectively edited ad of his opponent, whom he dubbed “Taliban Dan,” he drew widespread condemnation in the media and from nonpartisan Factcheck.org for what many considered an unfair smear. It’s easy to see how the race shifted in our model from a 50-50 split to a 60 percent chance of victory for Webster in the last 24 hours—the top phrase in its word cloud is “Taliban Dan,” 73 percent of the online buzz is about Grayson, and 55 percent of it is positive for Webster.

Benjamin Sarlin is the Washington correspondent for The Daily Beast and edits the site's politics blog, Beltway Beast. He previously covered New York City politics for The New York Sun and has worked for talkingpointsmemo.com.

Get a head start with the Morning Scoop email. It’s your Cheat Sheet with must reads from across the Web. Get it.

For inquiries, please contact The Daily Beast at editorial@thedailybeast.com.

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Making Money With Youtube

How prescient! I just wrote that the dead-tree book is dying and a tipster sent us in this charming little site dedicated to the joy of paper – funded by a paper manufacturer, one of the biggest in the world.

Domtar is the “largest integrated producer of uncoated freesheet paper in North America and the second largest in the world based on production capacity” and business, thus far, has been good. Like buggy whip manufacturers, however, the writing is on the wall – a great deal of the paper they spew out will soon be replaced by bits.

While most of that information, including the lip-service to sustainability, is false, I don’t envy Dotmar’s position. They are a massive paper conglomerate and their bottom line is being attacked by a free newspaper app you can download for iPad. Their best customers for centuries are now, slowly, turning away from them. That said, the website is a ham-handed attempt (one example bit of advice “Senior Executives prefer print…A resume is a summary of your professional career, not a blog about what you had for breakfast.” That’s why they’re called Senior. Duh!) by an entrenched industry to keep making money.

Read their mission statement:

Domtar is committed to the responsible use of paper. We’re also committed to communicating paper’s place and value to the businesses and people that use our products every day. Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper.

Businesses aren’t found on paper unless you count the antiquated filing systems required by some lawyers. Love isn’t professed on paper anymore – it’s expressed by Facebook status updates and YouTube videos. Important news is definitely not spread on paper, that much is clear since they decided to create a website instead of a publish wonderfully-printed 500 page book dedicated to the value of paper from the middle ages to today on expensive paper. I’m not being facetious. I’m being realistic.

I love me some paper as much as the next guy. In fact, I love paper books so much that I’ve been buying my son a few selected tomes in hardback or paperback just so we have them down the line. But friends I’m here to tell you that our book collections, impressive as they may be, will be as quaint as our parents old vinyl collections to our kids. I remember going through my Dad’s vinyl, picking out a bunch of great albums (he basically turned me into a Dylanophile and a Beatles fan, thus ruining my chances of getting a date in high school), and recording them to tape for easier listening. This is how my son will treat my book collection – an antiquated media with a great deal of value that will spur him to find the authors I loved as a youth in e-book form.

In the 19th century, everyone thought whale oil was the fuel of the future. It only a took a few years for the the sperm whaling industry to dry up. The same will happen to a number of entrenched industries in the next few decades including paper, petroleum, and hard disk manufacturing. It’s not a question of whether we like the soft, warm glow of spermaceti over the harsh, unwavering electric light, as PaperBecause is trying to suggest. It’s because electric light makes economic and cultural sense. Change comes fast to those who least expect it.

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1. 
   
   
   

   Yep! Twitter is gonna make a fortune off your drunken night at Chili's

   
   
   

    Posted by: ZuDfunck |
   October 18, 2010 1:45 PM

   
   
















2. 
   
   
   

   Let's see. . . you use a free service and then want them to promote your restricted material and give you the profits. . . hmmm... yeah, I would like that deal also.

   
   
   

   This really sounds like much to do about nothing. Let me see, I have a photo that I want to sell at some point but show it off on twitter. How can I do that without loss of my property? Well, maybe make a low res thumb of your image and upload that with slight modifications, like a watermark, then the original image is still yours to do with as you please, isn't it?

   
   
   

   I don't know but this sounds a bit ridiculous. How many problems would arise if such services allowed everyone to copyright everything they submit? Well, when you think of it it's really funny. . . people complain about every company suing every other company over patents and how those sofware patents shouldn't be allowed yada, yada, but WAIT!!! when it comes to my precious picture that I'm going to upload via a free service. . . I WANT IT PROTECTED!

   
   
   

   Posted by: gpeasy |
   October 18, 2010 1:55 PM

   
   
















3. 
   
   
   

   This article, and all of the other articles that this stemmed from, contains a fundamental misunderstanding about the definition of "Content" in the context of Twitter. Twitter's "Content" is the 140 characters and any metadata stored and served by Twitter. Anything that requires a URL to access (i.e. a link shared on Twitter) is not considered "Content" in the context of Twitter's ToS (from http://twitter.com/tos "any information, text, graphics, or other materials uploaded, downloaded or appearing on the Services (collectively referred to as 'Content')").

   
   
   

   This may become an issue if Twitter were to—say for example—buy TwitPic or create their own Photo Sharing tool. And yes, there is potential legal concern with the way that their Media Pane system works in the #newtwitter UI design, as it does state "appearing on" but for their license to apply to the content of their Media Pane, it would require that the license from the service allowing their content to be displayed to be sub-licensed. Prior to the Media Pane in #newtwitter, I would have said this is a complete non-issue. Now, it's just something to "watch" and, if you're really worried about it, don't use services that work in the Media Pane.

   
   
   

   tl;dr: This article is vastly misleading. "Content" is the text in a tweet and anything you upload directly to a Twitter website, not to a third-party service or your own servers.

   
   
   

   You should know better, RWW.

   
   
   

    Posted by: Michael Owens |
   October 18, 2010 1:57 PM

   
   
















4. 
   
   
   

   This is a significant development for professionals, and it's worth noting to the general public. I wonder how often the people at Twitter might acutally take advantage of this...? The web seems to get more "open" every day, something we all need to be aware of.

   
   
   

   Posted by: David Perdew |
   October 18, 2010 1:57 PM

   
   
















5. 
   
   
   

   This is about lawyers and their constant need to prove value to their clients (whom they charge absurd hourly rates to).

   
   
   

   A number of lawyers take this approach (non-exclusive license; right to reproduce, sub-license, etc.). Other, more reasonable lawyers take more of the BasecampHQ approach to managing data on behalf of someone (albeit, under paid accounts).

   
   
   

   If Twitter ever tried to resell a photo that was uploaded, they would (most likely) run afoul of a range of Copyright Laws while they try to uphold their T&C which are one-sided and were never reviewed by their User's attorney's in a fair and reasonable negotiation. Additionally, if a Minor uploads photos, without parental consent, good luck appropriating those under their T&C.

   
   
   

   If Twitter had strong management, who had more experience, they'd fire the lawyer who wrote the T&C and say, "thanks, bye." Then, go find an attorney who's more forward thinking.

   
   
   

   Posted by: Bob |
   October 18, 2010 2:04 PM

   
   
















6. 
   
   
   

   I agree with @MichaelOwens on this, mostly a non-issue. From the TOS,

   
   
   

   "...information, text, graphics, or other materials uploaded, downloaded or appearing on the Services (collectively referred to as “Content”)."

   
   
   

   So it looks like photos you upload to Twitter (your profile pic and background image) can be used by them, but your linked photos are not uploaded to Twitter so they don't count as "Content" in the TOS.

   
   
   

   The only gray area I see is photos appearing in the media pane, since the definition of content includes "appearing on the Services," so avoid using twitpic and the like and there is no issue.

   
   
   

   tl;dr +1 to @michaelowens' point

   
   
   

   Posted by: aaron.pk |
   October 18, 2010 2:27 PM

   
   
















7. 
   
   
   

   So, if my photo is hosted at my paid Flickr account and it's labeled "All Rights Reserved" but I send a link to my photo to Twitter... who owns it now?

   
   
   

   Posted by: Erin |
   October 18, 2010 2:32 PM

   
   
















8. 
   
   
   

   Seriously? This is a surprise to anyone? People share pictures on Twitter (and third party pic services) because they want the world to see it and SHARE it. Professional photos aren't posting their masterpieces on TwitPic.

   
   
   

   Posted by: Russ Hill |
   October 18, 2010 2:39 PM

   
   
















9. 
   
   
   

   Michael Owens said much what I came to say so I won't repeat him.

   
   
   

   Based on the false logic of this article, you are implying that if I share a link to a NY Times article, Twitter can use the content from that article to their hearts content. Obviously false.

   
   
   

   Anyone can put anything they want into a TOS but that doesn't mean its legal.

   
   
   

   Posted by: Jmartens |
   October 18, 2010 2:43 PM

   
   
















10. 
    
    
    

    I am not an expert on this topic, but I believe companies (like Twitter) need to have clauses like this in the TOS to protect themselves from copyright violations. They need the freedom to copy, modify, and reproduce contributed content as well as the right to move it around in on their servers. Technically wouldn't Twitter be violating copyright if the original author didn't approve of how their content was being used, displayed, or modified by Twitter? I was given this notion from different company's rep that deals with online content distribution. Although, the way companies word their TOS make many people worry about losing control of there IP.

    
    
    
    
    
    

    Posted by: bobsbag |
    October 18, 2010 3:32 PM

    
    
















11. 
    
    
    

    I don't believe this is as casual as some of the comments indicate; nor, is the Post so off-track.

    
    
    

    Twitter are acquiring both photo and video developers to bring this all in-house.

    
    
    

    To @bobsbag's point -- yes, Twitter need some non-exclusive publication right, within the boundaries of their service (even extended to the future to some degree); or, even a self-extending license based on a User not deleting files. What Twitter do NOT require is an unrestricted License coupled with the ability to sell, transfer or in any manner profit from the direct licensing of content (they can sell ad space around it and use it for promotional purposes).

    
    
    

    Now, yes, anyone would be a fool to post anything on nearly any "free" service out there if they intend to use it commercially themselves. But, I'd look to Flickr's T&C for a better model than what Twitter provide. There are a slew of alternatives out there, only a high paid lawyer will tell you they "must have these draconian T&C."

    
    
    

    Posted by: bob r. |
    October 18, 2010 5:33 PM

    
    
















12. 
    
    
    

    Obviously false.

    
    
    

    Anyone can put anything they want into a TOS but that doesn't mean its lega

    
    
    

    Posted by: ogame |
    October 18, 2010 8:30 PM

    
    
















13. 
    
    
    

    Sorry but their is no way that this can be legit or enforced. adding a URL to a permalink that contains an embedded image and/or download links to higher quality versions of that image (or other media) does not give Twitter the rights defined in the ToS. Even if this were the legal intentions by Twitter's lawyers and business executives, I have to assume that this would not hold up in a court of law... that is if the terms are not properly modified before a case were to ever get that far.

    
    
    

    As for the issue of displaying media on the #NewTwitter Right Side Column used for presenting supplemental meta data, media and eventually ads..... This is not really an issue since only official content partners can use this real estate and those services ToS already apply. I have been waiting for over a month (contacted contentpartnerships@twitter.com) to learn more about the content embedding situation. I'd assume that their would be a whitelisting process and then twitter would utilize common tech to fetch and display media from approved domains (oembed, link rel & meta tags). Ideally, Twitter would also pull in License info when specified and content creators would use preview/watermarked versions of their media for display inside Twitter.com while reserving the high quality media as separate embeds/links on the URL/page.

    
    
    

     Posted by: sull |
    October 18, 2010 9:19 PM

    
    
















14. 
    
    
    

    The problem is people don't try to understand legalise, and try to understand the tech terms for the same. Now lets look at the part of the ToS he has quoted.

    
    
    

    use, copy(copy from photo sites to display them within twitter, pic may be copied to cache), reproduce(retweet), process, modify and adapt (reduce 2mb pic to may be 100kb before displaying it), publish (just in case someone decides to print a twitterfeed from a browser?), transmit (send across the internetz), display (duh!) and distribute such Content (retweet!)

    
    
    

    
    
    "You agree that this license includes the right for Twitter to make such Content available to other companies, organizations or individuals who partner with Twitter for the syndication, broadcast, distribution or publication of such Content on other media and services, subject to our terms and conditions for such Content use"
    
    You know, people use Twitter API and I think that's what they are talking about here. So please stop freaking out, really!
    
    If there's a newsworthy pic you have taken, the agencies will contact you and not twitter. Do they really think Twitter would employ somebody to handle silly requests from media like this? Really?

    
    
    

    Posted by: | Balu | |
    October 19, 2010 12:08 AM

    
    
















15. 
    
    
    

    Non-issue.

    
    
    

    This is a standard language to protect company from people who would upload stuff onto a content distribution service and then sue the same service for copyright infringement. Check Yahoo's, for example:

    
    
    

    "With respect to Content you submit or make available for inclusion on publicly accessible areas of Yahoo! Groups, the license to use, distribute, reproduce, modify, adapt, publicly perform and publicly display such Content on the Yahoo! Services solely for the purposes of providing and promoting the specific Yahoo! Group to which such Content was submitted or made available."

    
    
    

    Posted by: twitterer |
    October 19, 2010 12:30 AM

    
    
















16. 
    
    
    

    Well, Twitter can use the photos, and they can even sell them further. So if they appear on magazine covers, tough luck.

    
    
    

    However, for use in advertisements, pictures of people need a model release. So there are limits to what the images can be used for. But in general, yes. Twitter (and Facebook) can do pretty much what they want or dare with the content they are sent.

    
    
    

    Most of the legalese is there to make the actual service possible, but eg. Twitters ToS goes beyond that.

    
    
    

     Posted by: Tarmo Toikkanen |
    October 19, 2010 12:39 AM

    
    
















17. 
    
    
    

    This might be beneficial for twitter but I don't think that general public would like this. This seems disturbing to any pro photographers who tweet their photographs.

    
    
    

    Posted by: street bike accessories |
    October 19, 2010 2:18 AM

    
    
















18. 
    
    
    

    Seriously now, if you share your photos via Twitter or any other social media sites, you lose its rights exclusively and can be picked up by anyone and use it anywhere. If you have photos you don’t want to be used all over the internet, don’t share it or publish it anywhere. Once it is published, it’s gone unless you have stated on your own website against using the photos for other purposes other than yours.

    
    
    

    Posted by: Steve Jobs |
    October 19, 2010 9:18 AM

    
    
















19. 
    
    
    

    This is clearly a load of nonsense. Michael Owens above has debunked this misleading information nicely but I'll add some food for thought: if an article from the New York Times appears in the Twitter media pane can Twitter re-publish and sell that article? I think not. Nor do they "own" your photo. Photofocus did not "consult it's lawyers," Scott Bourne asked his buddy Larry to scan the TOS. Larry is obviously not an entertainment lawyer and knows little about content licensing. This scare mongering was well deconstructed by petapixel dot com yesterday, It's sad that this noise is still floating around and considered legitamate information.

    
    
    

     Posted by: Daniel K. Berman |
    October 19, 2010 9:39 AM

    
    
















20. 
    
    
    

    These are all great comments, and I'm glad to see people unpack this item -- though it's interesting to see where you all agree and disagree. The critiques of our coverage are compelling and much appreciated, though it's important to see that question mark in the title. I put it there for a reason.

    
    
    

    I don't think Twitter is "evil" nor do I think that the wildest interpretation of what can be enforced (or not) with the ToS changes are necessarily true. What is important is that a photo blog had consulted their lawyers about it. And lots of people (still) have questions about it. The coverage is the conversation, and we can all only weigh in until our questions are answered. PhotoFocus' means of getting these questions answered was to ask their counsel. And that's significant.

    
    
    

     Posted by: Violet Blue |
    October 19, 2010 4:10 PM

    
    
















21. 
    
    
    

    It we view this to the point of twitter then it's quite beneficial for them, they can do what they want with other photos but I don't think that public would like this.

    
    
    

    Posted by: flash banner |
    October 19, 2010 11:06 PM

    
    
















22. 
    
    
    

    My only worry is people read articles like this by looking at the headline and a few paragraphs only. The notion then starts rumours that twitter owns you and your data and your pictures/video and we will soon have a sequel to the movie social network.

    
    
    

    I see you suggest you don't think twitter is "evil" but I can guarantee you most eyeballs on this page will walk away thinking exactly that.

    
    
    

    A

    
    
    

    Posted by: ashul |
    October 20, 2010 2:56 AM

    
    
















23. 
    
    
    

    I agree with @MichaelOwens comments.
    
    Thanks for the article and interesting commnets.

    
    
    

    Posted by: Penny |
    October 20, 2010 11:50 AM

    
    
















24. 
    
    
    

    How is this news? I remember the TOS for facebook saying the exact same thing. Yes, I read the TOS.

    
    
    

    Posted by: Dan |
    October 21, 2010 10:32 AM

    
    
















25. 
    
    
    

    I should have looked at the author of the original post. Much ado about mostly nothing. Twitter may eventually start a hosting site for pics and will get rights to things posted there but, as others have noted, just because a ToS says something doesn't mean they can actually get away with it. And I don't think Twitter is evil (certainly not even close to the evil that is Facebook), if I did then I'd have stopped using it long ago.

    
    
    

     Posted by: Erik O |
    October 21, 2010 10:43 AM

    
    
















26. 
    
    
    

    Not sure what everyone is surprised about. Most major social networking or blogging platform gain a royalty free right to your photos if you post them. For example, Tumblr, Posterous, etc all gain a royalty free right to any photos you post. The lesson? Don't post photos on the internet unless you are okay with people or companies using them for free. I am surprised people get upset about this, it's 2010 and I thought we all knew this by now.

    
    
    

    Posted by: Mike |
    October 21, 2010 5:10 PM

    
    
















27. 
    
    
    

    I dont find this a big shocker - read the tos of most companies and you find this type of proviso. Usually its just ot cover themselves and to provide them with the final word if they wanted to push it - in reality, how many photos would this affect? On the bright side, I could use with some extra exposure so it could work out good for some photogs!
    
    Would it just be the rights to the low res, watermarked image?

    
    
    

    Posted by: Grant Stringer |
    October 22, 2010 1:44 AM

    
    
















28. 
    
    
    

    The moment you upload and shared your photos in twitter you have an idea already that it might be use by the third party and not only by you. It's obvious I guess not only in twitter but in other social sites that your photo for that matter when you made public any one can have access on it and can use it. The best way to alter that is not to share at all or try to upload something you know it's okay to let go. I don't give a time to see their provision because it's really obvious though.

    
    
    

    Posted by: daniellehudges |
    October 23, 2010 12:41 AM

    
    























Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>

LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.


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Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>

LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.


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How prescient! I just wrote that the dead-tree book is dying and a tipster sent us in this charming little site dedicated to the joy of paper – funded by a paper manufacturer, one of the biggest in the world.




Domtar is the “largest integrated producer of uncoated freesheet paper in North America and the second largest in the world based on production capacity” and business, thus far, has been good. Like buggy whip manufacturers, however, the writing is on the wall – a great deal of the paper they spew out will soon be replaced by bits.




While most of that information, including the lip-service to sustainability, is false, I don’t envy Dotmar’s position. They are a massive paper conglomerate and their bottom line is being attacked by a free newspaper app you can download for iPad. Their best customers for centuries are now, slowly, turning away from them. That said, the website is a ham-handed attempt (one example bit of advice “Senior Executives prefer print…A resume is a summary of your professional career, not a blog about what you had for breakfast.” That’s why they’re called Senior. Duh!) by an entrenched industry to keep making money.






Read their mission statement:




Domtar is committed to the responsible use of paper. We’re also committed to communicating paper’s place and value to the businesses and people that use our products every day. Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper.




Businesses aren’t found on paper unless you count the antiquated filing systems required by some lawyers. Love isn’t professed on paper anymore – it’s expressed by Facebook status updates and YouTube videos. Important news is definitely not spread on paper, that much is clear since they decided to create a website instead of a publish wonderfully-printed 500 page book dedicated to the value of paper from the middle ages to today on expensive paper. I’m not being facetious. I’m being realistic.




I love me some paper as much as the next guy. In fact, I love paper books so much that I’ve been buying my son a few selected tomes in hardback or paperback just so we have them down the line. But friends I’m here to tell you that our book collections, impressive as they may be, will be as quaint as our parents old vinyl collections to our kids. I remember going through my Dad’s vinyl, picking out a bunch of great albums (he basically turned me into a Dylanophile and a Beatles fan, thus ruining my chances of getting a date in high school), and recording them to tape for easier listening. This is how my son will treat my book collection – an antiquated media with a great deal of value that will spur him to find the authors I loved as a youth in e-book form.




In the 19th century, everyone thought whale oil was the fuel of the future. It only a took a few years for the the sperm whaling industry to dry up. The same will happen to a number of entrenched industries in the next few decades including paper, petroleum, and hard disk manufacturing. It’s not a question of whether we like the soft, warm glow of spermaceti over the harsh, unwavering electric light, as PaperBecause is trying to suggest. It’s because electric light makes economic and cultural sense. Change comes fast to those who least expect it.





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1. 
   
   
   

   Yep! Twitter is gonna make a fortune off your drunken night at Chili's

   
   
   

    Posted by: ZuDfunck |
   October 18, 2010 1:45 PM

   
   
















2. 
   
   
   

   Let's see. . . you use a free service and then want them to promote your restricted material and give you the profits. . . hmmm... yeah, I would like that deal also.

   
   
   

   This really sounds like much to do about nothing. Let me see, I have a photo that I want to sell at some point but show it off on twitter. How can I do that without loss of my property? Well, maybe make a low res thumb of your image and upload that with slight modifications, like a watermark, then the original image is still yours to do with as you please, isn't it?

   
   
   

   I don't know but this sounds a bit ridiculous. How many problems would arise if such services allowed everyone to copyright everything they submit? Well, when you think of it it's really funny. . . people complain about every company suing every other company over patents and how those sofware patents shouldn't be allowed yada, yada, but WAIT!!! when it comes to my precious picture that I'm going to upload via a free service. . . I WANT IT PROTECTED!

   
   
   

   Posted by: gpeasy |
   October 18, 2010 1:55 PM

   
   
















3. 
   
   
   

   This article, and all of the other articles that this stemmed from, contains a fundamental misunderstanding about the definition of "Content" in the context of Twitter. Twitter's "Content" is the 140 characters and any metadata stored and served by Twitter. Anything that requires a URL to access (i.e. a link shared on Twitter) is not considered "Content" in the context of Twitter's ToS (from http://twitter.com/tos "any information, text, graphics, or other materials uploaded, downloaded or appearing on the Services (collectively referred to as 'Content')").

   
   
   

   This may become an issue if Twitter were to—say for example—buy TwitPic or create their own Photo Sharing tool. And yes, there is potential legal concern with the way that their Media Pane system works in the #newtwitter UI design, as it does state "appearing on" but for their license to apply to the content of their Media Pane, it would require that the license from the service allowing their content to be displayed to be sub-licensed. Prior to the Media Pane in #newtwitter, I would have said this is a complete non-issue. Now, it's just something to "watch" and, if you're really worried about it, don't use services that work in the Media Pane.

   
   
   

   tl;dr: This article is vastly misleading. "Content" is the text in a tweet and anything you upload directly to a Twitter website, not to a third-party service or your own servers.

   
   
   

   You should know better, RWW.

   
   
   

    Posted by: Michael Owens |
   October 18, 2010 1:57 PM

   
   
















4. 
   
   
   

   This is a significant development for professionals, and it's worth noting to the general public. I wonder how often the people at Twitter might acutally take advantage of this...? The web seems to get more "open" every day, something we all need to be aware of.

   
   
   

   Posted by: David Perdew |
   October 18, 2010 1:57 PM

   
   
















5. 
   
   
   

   This is about lawyers and their constant need to prove value to their clients (whom they charge absurd hourly rates to).

   
   
   

   A number of lawyers take this approach (non-exclusive license; right to reproduce, sub-license, etc.). Other, more reasonable lawyers take more of the BasecampHQ approach to managing data on behalf of someone (albeit, under paid accounts).

   
   
   

   If Twitter ever tried to resell a photo that was uploaded, they would (most likely) run afoul of a range of Copyright Laws while they try to uphold their T&C which are one-sided and were never reviewed by their User's attorney's in a fair and reasonable negotiation. Additionally, if a Minor uploads photos, without parental consent, good luck appropriating those under their T&C.

   
   
   

   If Twitter had strong management, who had more experience, they'd fire the lawyer who wrote the T&C and say, "thanks, bye." Then, go find an attorney who's more forward thinking.

   
   
   

   Posted by: Bob |
   October 18, 2010 2:04 PM

   
   
















6. 
   
   
   

   I agree with @MichaelOwens on this, mostly a non-issue. From the TOS,

   
   
   

   "...information, text, graphics, or other materials uploaded, downloaded or appearing on the Services (collectively referred to as “Content”)."

   
   
   

   So it looks like photos you upload to Twitter (your profile pic and background image) can be used by them, but your linked photos are not uploaded to Twitter so they don't count as "Content" in the TOS.

   
   
   

   The only gray area I see is photos appearing in the media pane, since the definition of content includes "appearing on the Services," so avoid using twitpic and the like and there is no issue.

   
   
   

   tl;dr +1 to @michaelowens' point

   
   
   

   Posted by: aaron.pk |
   October 18, 2010 2:27 PM

   
   
















7. 
   
   
   

   So, if my photo is hosted at my paid Flickr account and it's labeled "All Rights Reserved" but I send a link to my photo to Twitter... who owns it now?

   
   
   

   Posted by: Erin |
   October 18, 2010 2:32 PM

   
   
















8. 
   
   
   

   Seriously? This is a surprise to anyone? People share pictures on Twitter (and third party pic services) because they want the world to see it and SHARE it. Professional photos aren't posting their masterpieces on TwitPic.

   
   
   

   Posted by: Russ Hill |
   October 18, 2010 2:39 PM

   
   
















9. 
   
   
   

   Michael Owens said much what I came to say so I won't repeat him.

   
   
   

   Based on the false logic of this article, you are implying that if I share a link to a NY Times article, Twitter can use the content from that article to their hearts content. Obviously false.

   
   
   

   Anyone can put anything they want into a TOS but that doesn't mean its legal.

   
   
   

   Posted by: Jmartens |
   October 18, 2010 2:43 PM

   
   
















10. 
    
    
    

    I am not an expert on this topic, but I believe companies (like Twitter) need to have clauses like this in the TOS to protect themselves from copyright violations. They need the freedom to copy, modify, and reproduce contributed content as well as the right to move it around in on their servers. Technically wouldn't Twitter be violating copyright if the original author didn't approve of how their content was being used, displayed, or modified by Twitter? I was given this notion from different company's rep that deals with online content distribution. Although, the way companies word their TOS make many people worry about losing control of there IP.

    
    
    
    
    
    

    Posted by: bobsbag |
    October 18, 2010 3:32 PM

    
    
















11. 
    
    
    

    I don't believe this is as casual as some of the comments indicate; nor, is the Post so off-track.

    
    
    

    Twitter are acquiring both photo and video developers to bring this all in-house.

    
    
    

    To @bobsbag's point -- yes, Twitter need some non-exclusive publication right, within the boundaries of their service (even extended to the future to some degree); or, even a self-extending license based on a User not deleting files. What Twitter do NOT require is an unrestricted License coupled with the ability to sell, transfer or in any manner profit from the direct licensing of content (they can sell ad space around it and use it for promotional purposes).

    
    
    

    Now, yes, anyone would be a fool to post anything on nearly any "free" service out there if they intend to use it commercially themselves. But, I'd look to Flickr's T&C for a better model than what Twitter provide. There are a slew of alternatives out there, only a high paid lawyer will tell you they "must have these draconian T&C."

    
    
    

    Posted by: bob r. |
    October 18, 2010 5:33 PM

    
    
















12. 
    
    
    

    Obviously false.

    
    
    

    Anyone can put anything they want into a TOS but that doesn't mean its lega

    
    
    

    Posted by: ogame |
    October 18, 2010 8:30 PM

    
    
















13. 
    
    
    

    Sorry but their is no way that this can be legit or enforced. adding a URL to a permalink that contains an embedded image and/or download links to higher quality versions of that image (or other media) does not give Twitter the rights defined in the ToS. Even if this were the legal intentions by Twitter's lawyers and business executives, I have to assume that this would not hold up in a court of law... that is if the terms are not properly modified before a case were to ever get that far.

    
    
    

    As for the issue of displaying media on the #NewTwitter Right Side Column used for presenting supplemental meta data, media and eventually ads..... This is not really an issue since only official content partners can use this real estate and those services ToS already apply. I have been waiting for over a month (contacted contentpartnerships@twitter.com) to learn more about the content embedding situation. I'd assume that their would be a whitelisting process and then twitter would utilize common tech to fetch and display media from approved domains (oembed, link rel & meta tags). Ideally, Twitter would also pull in License info when specified and content creators would use preview/watermarked versions of their media for display inside Twitter.com while reserving the high quality media as separate embeds/links on the URL/page.

    
    
    

     Posted by: sull |
    October 18, 2010 9:19 PM

    
    
















14. 
    
    
    

    The problem is people don't try to understand legalise, and try to understand the tech terms for the same. Now lets look at the part of the ToS he has quoted.

    
    
    

    use, copy(copy from photo sites to display them within twitter, pic may be copied to cache), reproduce(retweet), process, modify and adapt (reduce 2mb pic to may be 100kb before displaying it), publish (just in case someone decides to print a twitterfeed from a browser?), transmit (send across the internetz), display (duh!) and distribute such Content (retweet!)

    
    
    

    
    
    "You agree that this license includes the right for Twitter to make such Content available to other companies, organizations or individuals who partner with Twitter for the syndication, broadcast, distribution or publication of such Content on other media and services, subject to our terms and conditions for such Content use"
    
    You know, people use Twitter API and I think that's what they are talking about here. So please stop freaking out, really!
    
    If there's a newsworthy pic you have taken, the agencies will contact you and not twitter. Do they really think Twitter would employ somebody to handle silly requests from media like this? Really?

    
    
    

    Posted by: | Balu | |
    October 19, 2010 12:08 AM

    
    
















15. 
    
    
    

    Non-issue.

    
    
    

    This is a standard language to protect company from people who would upload stuff onto a content distribution service and then sue the same service for copyright infringement. Check Yahoo's, for example:

    
    
    

    "With respect to Content you submit or make available for inclusion on publicly accessible areas of Yahoo! Groups, the license to use, distribute, reproduce, modify, adapt, publicly perform and publicly display such Content on the Yahoo! Services solely for the purposes of providing and promoting the specific Yahoo! Group to which such Content was submitted or made available."

    
    
    

    Posted by: twitterer |
    October 19, 2010 12:30 AM

    
    
















16. 
    
    
    

    Well, Twitter can use the photos, and they can even sell them further. So if they appear on magazine covers, tough luck.

    
    
    

    However, for use in advertisements, pictures of people need a model release. So there are limits to what the images can be used for. But in general, yes. Twitter (and Facebook) can do pretty much what they want or dare with the content they are sent.

    
    
    

    Most of the legalese is there to make the actual service possible, but eg. Twitters ToS goes beyond that.

    
    
    

     Posted by: Tarmo Toikkanen |
    October 19, 2010 12:39 AM

    
    
















17. 
    
    
    

    This might be beneficial for twitter but I don't think that general public would like this. This seems disturbing to any pro photographers who tweet their photographs.

    
    
    

    Posted by: street bike accessories |
    October 19, 2010 2:18 AM

    
    
















18. 
    
    
    

    Seriously now, if you share your photos via Twitter or any other social media sites, you lose its rights exclusively and can be picked up by anyone and use it anywhere. If you have photos you don’t want to be used all over the internet, don’t share it or publish it anywhere. Once it is published, it’s gone unless you have stated on your own website against using the photos for other purposes other than yours.

    
    
    

    Posted by: Steve Jobs |
    October 19, 2010 9:18 AM

    
    
















19. 
    
    
    

    This is clearly a load of nonsense. Michael Owens above has debunked this misleading information nicely but I'll add some food for thought: if an article from the New York Times appears in the Twitter media pane can Twitter re-publish and sell that article? I think not. Nor do they "own" your photo. Photofocus did not "consult it's lawyers," Scott Bourne asked his buddy Larry to scan the TOS. Larry is obviously not an entertainment lawyer and knows little about content licensing. This scare mongering was well deconstructed by petapixel dot com yesterday, It's sad that this noise is still floating around and considered legitamate information.

    
    
    

     Posted by: Daniel K. Berman |
    October 19, 2010 9:39 AM

    
    
















20. 
    
    
    

    These are all great comments, and I'm glad to see people unpack this item -- though it's interesting to see where you all agree and disagree. The critiques of our coverage are compelling and much appreciated, though it's important to see that question mark in the title. I put it there for a reason.

    
    
    

    I don't think Twitter is "evil" nor do I think that the wildest interpretation of what can be enforced (or not) with the ToS changes are necessarily true. What is important is that a photo blog had consulted their lawyers about it. And lots of people (still) have questions about it. The coverage is the conversation, and we can all only weigh in until our questions are answered. PhotoFocus' means of getting these questions answered was to ask their counsel. And that's significant.

    
    
    

     Posted by: Violet Blue |
    October 19, 2010 4:10 PM

    
    
















21. 
    
    
    

    It we view this to the point of twitter then it's quite beneficial for them, they can do what they want with other photos but I don't think that public would like this.

    
    
    

    Posted by: flash banner |
    October 19, 2010 11:06 PM

    
    
















22. 
    
    
    

    My only worry is people read articles like this by looking at the headline and a few paragraphs only. The notion then starts rumours that twitter owns you and your data and your pictures/video and we will soon have a sequel to the movie social network.

    
    
    

    I see you suggest you don't think twitter is "evil" but I can guarantee you most eyeballs on this page will walk away thinking exactly that.

    
    
    

    A

    
    
    

    Posted by: ashul |
    October 20, 2010 2:56 AM

    
    
















23. 
    
    
    

    I agree with @MichaelOwens comments.
    
    Thanks for the article and interesting commnets.

    
    
    

    Posted by: Penny |
    October 20, 2010 11:50 AM

    
    
















24. 
    
    
    

    How is this news? I remember the TOS for facebook saying the exact same thing. Yes, I read the TOS.

    
    
    

    Posted by: Dan |
    October 21, 2010 10:32 AM

    
    
















25. 
    
    
    

    I should have looked at the author of the original post. Much ado about mostly nothing. Twitter may eventually start a hosting site for pics and will get rights to things posted there but, as others have noted, just because a ToS says something doesn't mean they can actually get away with it. And I don't think Twitter is evil (certainly not even close to the evil that is Facebook), if I did then I'd have stopped using it long ago.

    
    
    

     Posted by: Erik O |
    October 21, 2010 10:43 AM

    
    
















26. 
    
    
    

    Not sure what everyone is surprised about. Most major social networking or blogging platform gain a royalty free right to your photos if you post them. For example, Tumblr, Posterous, etc all gain a royalty free right to any photos you post. The lesson? Don't post photos on the internet unless you are okay with people or companies using them for free. I am surprised people get upset about this, it's 2010 and I thought we all knew this by now.

    
    
    

    Posted by: Mike |
    October 21, 2010 5:10 PM

    
    
















27. 
    
    
    

    I dont find this a big shocker - read the tos of most companies and you find this type of proviso. Usually its just ot cover themselves and to provide them with the final word if they wanted to push it - in reality, how many photos would this affect? On the bright side, I could use with some extra exposure so it could work out good for some photogs!
    
    Would it just be the rights to the low res, watermarked image?

    
    
    

    Posted by: Grant Stringer |
    October 22, 2010 1:44 AM

    
    
















28. 
    
    
    

    The moment you upload and shared your photos in twitter you have an idea already that it might be use by the third party and not only by you. It's obvious I guess not only in twitter but in other social sites that your photo for that matter when you made public any one can have access on it and can use it. The best way to alter that is not to share at all or try to upload something you know it's okay to let go. I don't give a time to see their provision because it's really obvious though.

    
    
    

    Posted by: daniellehudges |
    October 23, 2010 12:41 AM

    
    





















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Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>

LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.


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Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>

LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.


bench craft company complaints bench craft company complaints


Arrowheadlines: Chiefs <b>News</b> 10/26 - Arrowhead Pride

Good morning! We have a full day of Kansas City Chiefs news. O-line love and praise for the running game and a shout out to DJ are ahead. There are also a few articles on the Buffalo offense and how productive they've been recently.

Nevada Voters Complain Of Problems At Polls - Las Vegas <b>News</b> Story <b>...</b>

LAS VEGAS -- Some voters in Boulder City complained on Monday that their ballot had been cast before they went to the polls, raising questions about Clark County's electronic voting machines. Tuesday, October 26, 2010.

Probably Bad <b>News</b>: Parenting FAIL - Epic Fail Funny Videos and <b>...</b>

epic fail photos - Probably Bad News: Parenting FAIL.


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Making Money on the Internet

To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.



Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight. 



You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family. 



Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”



When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience. 



Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says. 



Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2. 



The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well. 

[On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]

After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves.

I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.

While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loath to consider.

“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.

“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”

That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).

With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.

Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.

And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.

The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.

The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.

That failed, and was one of many efforts to define the media company’s Web goals.

More recently, in 2008, Disney gathered most of its Internet properties within DIMG under Wadsworth.

Still, money-making has not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.

In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”

He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.

Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.

He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.

In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.

Of course, that’s no surprise, given it is all part of a multifaceted media company with a variety of businesses.

Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.

“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.

And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.

“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.

And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.

No longer–now Iger said he has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.

“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”

That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.

While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.

“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”

That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).

And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.

“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”

When asked about the most obvious management issue–the possibility of clashing with two heads of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.

Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”

In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.

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eric seiger eric seiger

To summarize an hour of dialogue, you should at some point have a product that your readers will want. You should give a lot of free content away, but even when it comes to content, you can charge for some amount, and if your content is good enough, people will pay for the premium stuff. "You can tell them about ninety percent, and they'll pay money just to get the final ten percent," so they know they have the whole picture, Clark says.



Making money blogging will not happen overnight. Sometimes it may seem like this is possible, but in reality, it takes a lot of work. "Build something that is real and something that matters to people," Rowse advises. He shared a story about how he launched a product one day and literally watched the sales roll in. It was as if he had hit a button, and the cash just started flowing, but then he realized he had been working hard up to that point for over two years, promoting the blog, writing two posts a day, doing SEO, press releases, etc. It wasn't overnight. 



You're not scalable, meaning that as your audience grows and more people want to connect with you, there will be a point where it just becomes too much. You have to set boundaries, otherwise you will have no time for yourself and your family. 



Eventually, you're going to have to "get real" about how many meaningful connections you can make in a day, Simone says, adding, "That's part of growing up in social media.”



When they say "no one actually wants that much authenticity," they mean that nobody cares about what you did last night, who you were with, what you had for breakfast, etc. In other words, don't show everybody everything about yourself, because you're not writing for you. You're writing for them. Be who you want to be for your audience. 



Ultimately, you're blogging and using social media to sell, but you can't just go around selling to people, because they won't have it. It just doesn't work. You have to make them want to buy. "You're selling yourself," says Clark. If you provide enough value to your audience, they will want to buy what you have to offer if it expands upon the value you're already giving them. "The content is the marketing," he says. 



Just having a blog is not a business. If you want it to be a business you have to treat it like one, Rowse says. This is basically an extension of number 2. 



The most important of the seven points is that no one is reading your blog. As Simone says, there are hundreds of millions of blogs, and that includes blogs on your topic. You have to write it in a way that is fresh, and either entertaining or informative. The good news is that you don't need "monster traffic". You just need a good, steady core audience for advertising to do well. 

[On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]

After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves.

I always enjoy talking digital with Iger–who is pictured above in an interview I did with him in 2006 at the fourth D: All Things Digital conference–since he has been one of the old media moguls who seems unafraid of the challenges of new media.

While appropriately wary, Iger acted early and often in exploring digital initiatives at Disney (DIS) that others in Hollywood’s and New York’s media worlds were loath to consider.

“I have tried to keep two obvious philosophies,” Iger said in a phone interview yesterday. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

Easy to say, of course, but it’s still nice to hear, given the longtime, incessant and ultimately wearying push-and-pull between those who make bucks making content and those who make bucks making technology.

“My premise is that technology is about an opportunity for us,” said Iger. “And we cannot will it away and should not…because you can’t stop these things from happening.”

That’s presumably the impetus behind the hiring of Pleasants and Pitaro (picture here, left to right).

With an assist by recent Disney board member and Facebook COO Sheryl Sandberg, Pitaro came to his attention earlier this year, Iger said.

Pitaro left his job as SVP of Media at Yahoo (YHOO) last week.

And Pleasants was CEO of Playdom, the online social gaming company that Disney acquired for $763 million in late July.

The pair, who will report directly to Iger as co-chiefs of the Disney Interactive Media Group, replace outgoing head Steve Wadsworth.

The shift is a big move by the entertainment giant and yet another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com.

That failed, and was one of many efforts to define the media company’s Web goals.

More recently, in 2008, Disney gathered most of its Internet properties within DIMG under Wadsworth.

Still, money-making has not been part of the mix. In its most recent quarter, DIMG lost $65 million on revenue of $197 million.

In the interview about the new structure, Iger said: “I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way. In splitting the divisions, we can focus more on them better and in a way they deserve.”

He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web arena.

Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.

He said that upon considering a fresh approach, he felt that Wadsworth was “spread too thin,” given all the various online arenas for Disney.

In fact, today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive strategy among them.

Of course, that’s no surprise, given it is all part of a multifaceted media company with a variety of businesses.

Due to its powerful content assets, said Iger, it might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.

“I think a lot of technology companies are really finally ready to handle more premium content in a way that is beneficial to all of us,” said Iger.

And, he added, it was time for Disney to get more involved in technology, which was the reason for the purchase of Playdom. The move has made it more a publisher than a licensor.

“If we wanted to get significant in size, we need the investment to be greater,” Iger said about the big payout to get into the fast-growing social gaming arena.

And that has meant less emphasis on console games, on which he said Disney had focused too much in the past.

No longer–now Iger said he has planted Playdom, as well as its purchase of the Tapulous music app start-up, in a spanking new facility in Palo Alto, Calif., right in the heart of Silicon Valley.

“We need to be part of the culture and world there in a significant way,” said Iger. “And I believe I have convinced the senior team within Disney that Playdom is a huge opportunity for them.”

That includes online gaming related to units such as sports at ESPN, as well as other Disney brands, such as the theme parks or Marvel, into Playdom games.

While Pleasants will run his part of the show from Silicon Valley, Iger said, Pitaro will work out of Los Angeles on Web initiatives and in upgrading the Disney online experience.

“We want to make Disney sites more of a community and entertainment center than a marketing hub,” said Iger. “Where is gets complicated is the levels of exclusivity and the other places we want to distribute our content.”

That includes being part of the premium Hulu online video site, as well as perhaps even creating a Disney-branded pay service, but also being open to working more with Netflix (NFLX).

And that means a multifaceted approach to all kinds of payment models for Disney online, from subscription to advertising-supported to pay-per-view.

“In certain areas, we will be very aggressive with our content and in others less aggressive, to the extent that each offers us revenues,” said Iger. “Obviously, where there is potential cannibalization, we will be a little more careful…but we are going to push forward.”

When asked about the most obvious management issue–the possibility of clashing with two heads of one division (MySpace, anyone?), Iger said that while there was overlap, he thought the jobs Pitaro and Pleasants had to do were also wide-ranging and different enough.

Plus, added Iger, “They both report directly to me and I am there to see to it that it works.”

In other words, as Disney continues to move forward into the digital future, the content and technology buck stops, as it should, at Iger.

Energy and Global Warming <b>News</b> for October 22nd: Five renewable <b>...</b>

Polls, including the one from Wall Street Journal/NBC News released Wednesday, have shown that some voters are disenchanted with the Democrats and many voters remain undecided. Speaking at the Solar Power International (SPI) conference ...

Macsimum <b>News</b> - Jobs comments on Java-Mac OS X situation

MacsimumNews - Your Leading Apple News Alternative. Jobs comments on Java-Mac OS X situation. Posted by Dennis Sellers Apple ico Oct 22, 2010 at 10:52am. image Apple's announcement that they would be ceasing future development of their ...

The Fox <b>News</b> “Lawn Jockey” and The Tolerant Left | RedState

Juan Williams' firing did not happen in a vacuum. It happened in the context of him having been the official Fox News lawn jockey stooge for years.

eric seiger eric seiger